Blackberry Marketing Case Study Example | Topics and Well Written Essays - 6000 words

Blackberry Marketing - Case Study Example As indicated in forth coming sections, over 41 million people use BlackBerry smartphones through 550 carriers and distribution partners in 175 countries around the world. This is encouraging enough to conduct the research on this organization as the results will not only offer enough insights, the experience would in all probability bring positive results for both the organization and the researcher. In order to explore the idea of gathering information, researching on previous efforts made by the organizations on similar exercise and its outcome, while we rely heavily on the website, our sources are not limited to the site alone but various reports published at regular interval in different journals. We begin with a brief paragraph introducing the different tasks being conducted to confirm the understanding of the researcher, methods adopted to make the research effective and higher objectives aimed for by the different exercises. This project has specific defined goals and milestones that are also listed in this paper. The first exercise would be an elaborate planning of the research for appropriate decision making, second exercise would be to create relevant questions to satisfy some of the objectives and information targets outlined in first exercise followed by the third exercise to collate necessary information based on the research conducted to arrive at decision and facilitate next steps 2. Task One: Research Planning for Decision Making 2.1 Introduction In this exercise, keeping the process and output in view, the research design is defined, regardless of traditional and conventional methods that were practiced earlier, as there are a few prevailing factors that inadvertently dominate the design of research we conduct. The attempt here is not just to identify the overall process appropriately but to expedite the execution and bring in better results. This paper deals with a few basic concepts definitions, along with challenges in the recent past, constraints and bottlenecks. The attempt therefore has been not just to address the research design aspect but the factors that need to be considered to ensure we have an effective design in place for Research and build information repository. While we leverage our previous learning from similar exercise, there is a clear effort to innovate to ensure optimistic results and eliminating hindrances in the different tasks we carry forward pertaining to Blackberry. The approach is primarily to evaluate a process realistically and introduce changes based on industry trends or other aspects that suit the process. In this exercise, we capture the trends in the past and also make relevant assumptions to arrive at a reasonable conclusion without much ambiguity. Organization Chosen: Blackberry 2.2 Organization

Arguing a position Essay Example | Topics and Well Written Essays - 500 words

Arguing a position - Essay Example A 2005 study found that almost three-fourth of all college students gain weight between their first day and the end of their sophomore year. The primary reason for this weight gain is a combination of late night studying and poor nutrition due to students eating junk or fast food (Dryden). If the cafeteria were open later and offered food that met the nutrition needs of students, they might be more willing to eat healthier. This would benefit not only the students, but the college as well. After all, healthy students perform better academically, raising the overall GPA figures and making the institution more attractive to potential students and parents of those students (Kotler). On the other hand, of course, staying open later in order to offer fresh nutrition-packed food would require the purchase of a larger inventory. The food offered for lunch or even dinner could not be safely offered as fresh to late night patrons. Allowing the cafeteria to have more flexible hours would also be beneficial because during lunch time the place is far too crowded. By having a structured time for when classes take a lunch period break it creates a disadvantage by forcing all the students to congregate in one place at the same time. There simply aren't enough seat or tables to meet this need.